Frieha Altaf

In 2022 Frieha launched her own podcast called FWhy Podcast in which she interview many actors and actresses such as Humayun Saeed, Imran Ashraf and Zara Noor Abbas.

In 2018 Frieha revealed in an interview with Nida Yasir and Farah that she was abused by her cook at the age of six when her parents were on vacation at Japan and that she told about it to her mother when she came back from Japan later they arrested the cook. she said that it was traumatizing for her and it affect her and her mother but later she recovered.

In 2014 she introduced actress and model Areeba Habib to Pakistani fashion industry.

In 1991 she worked in Haseena Moin's drama Kohar as Neelam with Shakeel, Marina Khan and Fauzia Wahab.

Frieha Altaf is a Pakistani actress, former model, host, film director, producer and human rights activist. She is the CEO of her own Catwalk Event Management and Sahil which she founded in 1989. She also worked in classic dramas Rozi and Kohar. Frieha also worked in many films Lahore Se Aagey, Wajood, Baaji and Parey Hut Love.

She completed her education from US and later returned to Pakistan in 1986 in Karachi there she worked as a painter and sculptor during a exhibition she was asked by a modelling agent to model for a adverstising and she agreed. Frieha's mother Yasmeen was a model in 1960s.

Frieha started modelling at age 18 before going to USA and she also did theater and stage plays. Frieha's was paired with supermodel Atiya Khan for a jewellery shoot. In 1986 during the match between Pakistan versus India cricket cup in Sharjah Frieha was sent abroad for a modelling show for Maheen Khan which was a succes for Frieha. She also hosted Lux Style Ki Duniya on PTV in 1989. In 1990 she made her debut as an actress in drama Rozi as Shahana which was a successful drama.