Gabe Zichermann

In 2013, Zichermann partnered with Joselin Linder again to co-author The Gamification Revolution: How Leaders Leverage Game Mechanics to Crush the Competition. The book discusses gamification as a loyalty program not unlike S&H Green Stamps or McDonald's Monopoly.

In 2011, Zichermann co-wrote Gamification by Design: Implementing Game Mechanics in Web and Mobile Apps with Christopher Cunningham. The book has been described as a quick read, introducing the concept of gamification and discussing how businesses could implement gamification to keep their customers engaged. Zichermann agrees that the book's concept of engagement may be 75% customer psychology. The book also includes a Ruby on Rails coding tutorial to implement gamification in online forum design.

In 2010, Zichermann co-wrote Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests with NPR contributor Joselin Linder, describing the game mechanics that helped make FarmVille and Foursquare so successful.

Zichermann has held a series of positions in the technology sector. He formerly served as vice president of strategy and communications at Trymedia, and was their first US hire. As a marketing director of CMP Media, he managed Gamasutra and Game Developer magazine. In 2008 he created now-defunct start-up RMBR to introduce game mechanics into photo sharing. He was the Chief Marketing/Strategy Officer at Boonty Inc., an online company that sells downloadable games. He has served as co-director of the New York chapter of the Founder Institute as well as a board member of StartOut.org He is the co-founder and CEO of Dopamine, Inc., a firm that specializes in helping businesses utilize gamification.

Gabe Zichermann (born May 20, 1974) is a Canadian-American author, public speaker, and businessman. He has worked as a proponent of leveraging game mechanics in business, education, and other non-entertainment platforms to increase user engagement in a process called gamification.