Genevieve Gaignard

As an emerging artist, Gaignard first garnered wider attention with her 2016 exhibition Smell the Roses at the California African American Museum in Los Angeles. The exhibition included a number of photographs of Gaignard dressed as a variety of characters alongside two elaborate room-sized installations, one of them a bedroom with a daybed covered in Cabbage Patch Kids dolls. Of the nine photographs featured in the exhibition, "Extra Value (After Venus)", shows Gaignard against a painted American flag holding a McDonald's cup and fries; another depicts Gaignard as a small-town housewife holding a watermelon in front of a discount store.

Following her graduation in 2007, she applied to Yale University where she was wait-listed. Her anxiety surrounding her admission status motivated her to experiment with video art, where she created offbeat films. After she was eventually accepted, Gaignard transitioned back to photographic mediums with the added juxtaposition of installation. Yale's predominantly white student body contrasted sharply with the culturally diverse city of New Haven, prompting Gaignard to think through how to balance her two ethnicities. During her time at Yale, she began incorporating the intensity of race and storytelling in her work: “My expression as a person of color is different than others. I have something to say...The stuff I say now sort of addresses a lot of feelings I had as a child.” It was through her exploration of race and family relations that she began creating personas staged in elaborate domestic interiors.

Genevieve Gaignard, born in Orange, Massachusetts in 1981, is best known for work exploring issues of race, class, and gender. As a self-identified mixed-race woman, Gaignard utilizes photography, videography, and installation to explore the overlap of black and white America through staged environments and character performances. She received an AAS in Baking & Pastry Arts from Johnson & Wales University, her BA in photography from the Massachusetts College of Art and Design in 2007, and an MFA from Yale University in 2014. Gaignard's work is represented by Susanne Vielmetter Los Angeles Projects, and has been shown at Shulamit Nazarian, The Cabin, The FLAG Art Foundation, The California African American Museum, The Foley Gallery, and at two residentially-owned art spaces in Los Angeles, CA. She was also included in the fourth iteration of the triennial Prospect New Orleans, in 2018, with an installation at the Ace Hotel New Orleans. Her work has been featured in The New York Times and The Los Angeles Times. Gaignard's photographic series draw inspiration from Carrie Mae Weems, Diane Arbus, Cindy Sherman, and Nikki S. Lee, remixed with the references to the selfie and Instagram culture.