Jack Tramiel

During a question and answer session at CommVEx v11 (July 18, 2015), Jack's son, Leonard Tramiel, stated that now that both Irving Gould and his dad Jack were both deceased, he could finally reveal to the crowd, what really transpired between Jack and Irving Gould resulting in Tramiel leaving Commodore: On January 13, 1984 during a meeting with Irving, Jack told Irving that treating the assets of the company as his own and using them for personal use was wrong. He said to Irving, "you can't do that while I'm still president" to which Irving responded by saying "Goodbye". Three days after the show, Jack announced to the public that he was resigning from the company.

Tramiel retired in 1996 and moved to Monte Sereno, California. He died of heart failure on April 8, 2012, aged 83.

In an interview with Fortune magazine on April 13, 1998, Tramiel said "Business is war, I don't believe in compromising, I believe in winning."

Tramiel was a co-founder of the United States Holocaust Memorial Museum, which was opened in 1993. He was among many other survivors of the Ahlem labor camp who tracked down U.S. Army veteran Vernon Tott, who was among the 84th Division which rescued survivors from the camp and had taken and stored photographs of at least 16 of the survivors. Tott, who died of cancer in 2003, was personally commemorated by Tramiel with an inscription on one of the Holocaust Museum's walls saying "To Vernon W. Tott, My Liberator and Hero".

Despite successfully shipping the ST, Tramiel's poor personal reputation hurt Atari. One retailer said in 1985 about the ST that because of its prior experience with Tramiel "Our interest in Atari is zero, zilch". A software company executive said "Dealing with Commodore was like dealing with Attila the Hun. I don't know if Tramiel will be following his old habits ... I don't see a lot of people rushing to get software on the machine." (One ex-Commodore employee said that to Tramiel "software wasn't tangible—you couldn't hold it, feel it, or touch it—so it wasn't worth spending money for".) Steve Arnold of LucasArts said after meeting with Tramiel that he reminded him of Jabba the Hutt, while within Atari Darth Vader was often the comparison. Another executive was more positive, stating "Jack Tramiel is a winner. I wouldn't bet against him." In 1988 Stewart Alsop II called Tramiel and Alan Sugar "the world's two leading business-as-war entrepreneurs".

Tramiel angrily left a January 13, 1984 meeting of Commodore's board of directors led by chairman Gould, and never returned to the company. What happened at the board meeting remains unclear, but the departure surprised the industry because of Commodore's great success against competitors. The press reported the poor relationship between Tramiel and Gould as the cause. Neil Harris, editor of Commodore Magazine, recalled:

In July 1984, Tramiel Technology bought the Consumer Division of Atari Inc. from Warner Communications. The division had fallen on hard times due to the video game crash of 1983. TTL was then renamed Atari Corporation, and went on to produce the 16-bit Atari ST computer line based on Motorola's MC68000 CPU, directly competing with Apple's Macintosh and Commodore's Amiga, which also used the same CPU. Under Tramiel's direction, the Atari ST was a considerable success in Europe, and globally in the professional music market.

As prices dropped and the market matured, the monochrome (green text on black screen) PET was at a disadvantage in the market when compared to machines like the Apple II and Atari 800, which offered color graphics and could be hooked to a television as an inexpensive display. Commodore responded with the VIC-20, and then the Commodore 64, which became the best-selling home computer of all time. The VIC-20 was the first computer to sell one million units. The Commodore 64 sold several million units. It was during this time that Tramiel coined the phrase, "We need to build computers for the masses, not the classes." An industry executive attributed to Tramiel the discontinuation of the TI-99/4A home computer in 1983, after the company had lost hundreds of millions of dollars, stating that "TI got suckered by Jack".

In the late 1980s, Tramiel decided to step away from day-to-day operations at Atari, naming his son, Sam, President and CEO. In 1995, Sam suffered a heart attack, and his father returned to oversee operations. In 1996, Tramiel sold Atari to disk-drive manufacturer Jugi Tandon Storage in a reverse merger deal. The newly merged company was named JTS Corporation, and Tramiel joined the JTS board.

Gould had controlled the company since 1966. He and Tramiel often argued, but Gould usually let Tramiel run Commodore by himself. Tramiel was considered by many to be a micromanager who did not believe in budgets; he wanted to approve every expense greater than $1,000, which meant that operations stopped when Tramiel went on vacation. His management style made it difficult for Commodore to hire and keep executives, but was effective. Adam Osborne wrote in 1981:

In 1956, Tramiel signed a deal with a Czechoslovak typewriter manufacturer Zbrojovka Brno NP to assemble and sell their typewriters in North America. However, as Czechoslovakia was part of the Warsaw Pact, they could not be imported directly into the U.S., so Tramiel used parts from Zbrojovka's Consul typewriters and set up Commodore Business Machines in Toronto, Canada. After Zbrojovka began developing their own hardware Commodore signed an agreement in 1962 with Rheinmetall-Borsig AG and began to sell Commodore portable typewriters made from the parts of older Rheinmetall-Borsig typewriters. In 1962, Commodore went public, but the arrival of Japanese typewriters in the U.S. market made the selling of Czechoslovakian typewriters unprofitable. Struggling for cash, the company sold 17% of its stock to Canadian businessman Irving Gould, taking in $400,000 and using the money to re-launch the company in the adding machine business, which was profitable for a time before the Japanese entered that field as well. Stung twice by the same source, Gould suggested that Tramiel travel to Japan to learn why they were able to outcompete North Americans in their own local markets. It was during this trip that Tramiel saw the first digital calculators, and decided that the mechanical adding machine was a dead end.

In 1953, while working as a taxi driver, Tramiel bought a shop in the Bronx to repair office machinery, securing a $25,000 loan for the business from a U.S. Army entitlement. He named it Commodore Portable Typewriter. Tramiel wanted a military-style name for his company, but names such as Admiral and General were already taken, so he settled on the Commodore name.

On November 10, 1947, Tramiel immigrated to the United States. He soon joined the U.S. Army, where he learned how to repair office equipment, including typewriters.

After the German invasion of Poland in 1939 his family was transported by German occupiers to the Jewish ghetto in Łódź, where he worked in a garment factory. When the ghettos were liquidated, his family was sent to the Auschwitz concentration camp. He was examined by Josef Mengele and selected for a work party, after which he and his father were sent to the labor camp Ahlem near Hanover, while his mother remained at Auschwitz. Like many other inmates, his father was reported to have died of typhus in the work camp; however, Tramiel believed he was killed by an injection of gasoline. Tramiel was rescued from the labor camp in April 1945 by the 84th Infantry Division of the U.S. Army.

Jack Tramiel (/trəˈmɛl/ trə-MEL; born Idek Trzmiel; December 13, 1928 – April 8, 2012) was an American businessman and Holocaust survivor, best known for founding Commodore International. The Commodore PET, VIC-20 and Commodore 64 are some home computers produced while he was running the company. Tramiel later formed Atari Corporation after he purchased the remnants of the original Atari, Inc. from its parent company.