Jay Grdina

On June 20, 2011, NOHO and Grdina were the subject of a feature for CNBC, detailing the creation of an emerging brand.

In June 2010, Grdina started the celebrity gossip website, Kikster.com. As of May 2013, there is no Kikster.com.

In December 2010, Grdina was named CEO of NOHO, a hangover prevention beverage.

In 2000, Grdina co-founded ClubJenna, first as an Internet pornography company then as a multimedia adult entertainment business. On June 22, 2006, Playboy Enterprises announced the acquisition of Club Jenna and related companies in conjunction with personal service agreements by both Jameson and Grdina.

In 2006, Grdina was a judge in the second season of Playboy TV's Jenna's American Sex Star, where prospective porn stars compete in sexual performances for a contract with Club Jenna.

Grdina met Jenna Jameson, already a famous porn star, in 1998. They married in a Roman Catholic-style ceremony on June 22, 2003. The couple resided in Scottsdale, Arizona in a 6,700-square-foot (620 m) Spanish-style mansion purchased for $2 million in 2002. They later moved to Paradise Valley in a 10,000 sq ft (930 m) home for $4.5 million.

After graduating college, Grdina pursued a variety of careers and business ventures until 1992, when he began investing in adult films directed by Michael Ninn. From 1995 to 1999, he wrote and directed several pornographic films in Ninn's style, often under the name 'Michael Santangelo, Justin Fine and Justin Sterling.

John G. "Jay" Grdina (born October 11, 1967) is an American businessman and former pornographic actor. His family originates from Croatia. He is often credited under the stage name Justin Sterling.