Jean-François Bouchard

In 2021, Jean-François and his partner François Arbour launched Angels of Many, an investment club of angel investors focused on early-stage technology companies in North America.

Bouchard is chairman and co-owner of BESIDE, a media company and real estate developer. The launch of BESIDE's first project in the Lanaudière region was reported in the press in May 2019.

The magazine won the coveted Art Direction Grand Prix (Eliane Cadieux, Art Director) at the 2019 National Magazine Awards.

In April 2019, his new exhibition In Guns We Trust was presented at Arsenal Contemporary in New York City. It consisted of photographs and a video installation exploring the very extremes of gun culture in the USA. The Magenta Foundation published a book on the works that is distributed by Thames & Hudson of London. Douglas Coupland wrote the foreword note of the book and the curated the exhibition. Artnet chose the exhibition as one of the “Must See Shows in NYC”. This body of work was also featured in the Washington Post, A photographer explores American gun culture deep in the Arizona desert|website=Washington Post|language=en|access-date=2019-05-09}}</ref> WIRED and the British Journal of Photography.

The company launched C2 Melbourne in Australia in November 2017.

Bouchard is a photographer and has held exhibitions in Montreal, Paris, Miami, and Toronto. His photo series Transpose, which features transgender men in various stages of transition, was presented at Arsenal Contemporary (Montréal and Toronto) and awarded the Nannen Prize in 2017. It also received a Pride Photo Award in 2015.

C2 Montreal was selected Most Innovative Event and Best Business Event by Biz Bash in 2015, 2016, and 2017.

In 2011, Bouchard was selected along with his partners as the Personality of the Week by La Presse.

In 2006, Bouchard was listed among Canada's Top 40 Under 40 and was also named Young Entrepreneur of the Year by the Jeune Chambre de commerce de Montréal (Young Chamber of Commerce).

Bouchard co-founded creative company Diesel/Sid Lee in 1993 with art director Philippe Meunier, whom he met at 16 when they launched a short-lived student newspaper which featured Jane Fonda in its first edition. Some of Sid Lee's first clients were the Greek restaurant near their office, a plumber, Bouchard's dentist, and Sleeman Brewery. In 2006 Diesel was renamed as Sid Lee (an anagram of “diesel”) to avoid confusion with the popular Italian jeans brand, Diesel. Sid Lee went on to collaborate internationally with brands such as Cirque du Soleil, adidas, The North Face, Absolut Vodka, Videotron, Ubisoft, and many others.

Bouchard was CEO of Sid Lee from 1993 to early 2017, when Bertrand Cesvet took helm of the company after playing a central role in its development since 1997 as the third member of the partnership. The ownership of the company eventually expanded to include more than 30 partners. In 2012, Cirque du Soleil, a long-time partner and client, acquired a significant minority stake in the company. In 2015, Sid Lee was acquired by kyu, the strategic operating unit of the Japanese Hakuhodo DY Holdings to facilitate further expansion.

Jean-François Bouchard (born 1968) is the co-founder of Sid Lee, the creative services agency he launched with Philippe Meunier in 1993. He later founded C2, a global platform and series of events exploring the intersection between creativity and commerce. He is also a visual artist whose contemporary photographic work has been exhibited in Montreal, New York, Toronto, Miami, and Paris.

Jean-François Bouchard was born in Montréal in 1968. He went to boarding school at Collège Notre-Dame and studied law at the University of Ottawa. Before co-founding Sid Lee in 1993, he worked as an articling lawyer at Lavery and at the Ministère du Revenu du Québec. Bouchard is also a visual artist and photographer and has exhibited in Montreal, Paris, Miami, and Toronto.

Bouchard is married to Manon Brouillette, CEO of Verizon Consumer Group. They have four kids and live in New York City and Montreal. Bouchard is also the nephew of the late Jacques Bouchard, a pioneer of Quebec advertising in French with the foundation of BCP ad agency in the 1960s.