Jean-Luc Naret

In 2021, he was appointed CEO at The Set Collection, a collection of luxury hotels around the globe.

Jean-Luc Naret is a French hotelier specialized in luxury hospitality. He was previously Directeur Général of the Michelin Guide, a famous annual publication featuring a three-star rating of international gourmet restaurants. He managed many luxury hotels worldwide and used to be CEO of La Reserve Hotels in Europe. He founded his consultancy in 2019.

Since 2019, he founded JLN & Co – Creative Minds, a consultancy specialized in luxury lifestyle.

In 2007, Naret was presented with the highest civilian distinction in France, Légion d'honneur, for his contribution to the travel industry.

From 2003 to 2011, Naret was the Managing Director, then CEO, of the Michelin Guide, a series of influential guide books published by the French company Michelin for more than a century and that can have dramatic effects on the success of a restaurant. Under his leadership, the guide books and the brand grew internationally, with new destinations and new Michelin Starred Chefs around the world, in particular: New York City, San Francisco, Los Angeles, Las Vegas, Chicago, Tokyo, Kyoto, Osaka, Hong Kong or Macau. The Michelin Guide has been acknowledged as a world best-seller and the leader in its field, with more than 1 million copies sold each year.

In 2002–2003, Naret became Vice President of Operations for Aga Khan's Serena Hotels and Resorts. Directly reporting to His Highness the Aga Kahn, his missions entailed developing the tourism sector. During that time, Naret launched new projects for the group.

Naret was born in Paris, France, in 1961. He studied hospitality at Ecole Hoteliere Jean Drouant (Paris) from 1976 to 1979.