Jean Touitou

The first pieces of the A.P.C. collections are characterized by several aspects that are still constitutive of the brands’ identity: inspiration taken from work or military clothes, the preeminence of classic and unmixed fabrics (Shetland wool for instance), as well as voluntarily traditional cuts. The collection would later include the raw Japanese denim.

Touitou opened a private kindergarten Ateliers de la Petite Enfance (A.P.E.) in 2008.

Female customers quickly showed interest for this menswear collection. The following year, the collection thus became unisex. In 1989, the labels referring to the seasons were replaced with A.P.C. labels, confirming the creation of the brand located in the 6 arrondissement of Paris.

In 1987, Jean Touitou launches A.P.C. (Atelier de Production et de Création) with a menswear collection baptized HIVER 87.

After a few years working as a warehouseman and an accountant, he started working at Agnès b. in 1985, he associated with Irié, a Japanese designer working in Paris.

Touitou's first role in the fashion industry was landing an entry-level job "by accident" ; upon his return in Paris, he gets close to a group working around the designer Takada Kenzo and started working for him in 1977.

Jean Touitou (born 1951 in Tunis, Tunisia) is a Tunisian-French creative director and founder of A.P.C..

Touitou was born in 1951 to a Tunisian Jewish family. He was then "a revolutionary militant for a few years". He arrived in Paris from Tunisia with his family in 1960 at age 9; he studied at L’Ecole Alsacienne, and earned a degree in history and geography from the Sorbonne and travelled a while in South America and the United States.