Joakim Lundell

Lundell became known in Sweden after participating in the Kanal 5 reality series "Kungarna av Tylösand" in 2010. He has won several "Guldtuben" awards for his work on YouTube and with his blog, In 2015 he won the "Star of the year" award and in 2016 he won the "Hidden camera of the year" award at the same gala. Lundell's wedding was the subject of a reality TV-series called Jocke och Jonna i nöd och lust, broadcast on TV3-Play and TV3, that showed the couple's preparations for their wedding. In 2017, the Lundells appeared in their own reality series called Jocke och Jonna möter which was broadcast on Viafree. In 2017, Lundell published his autobiography, entitled Monster. In 2018, he released the music single "Hazardous" along with Lazee, which peaked at number five on the Swedish Singles Chart. In 2018, he also released his first album, "Feelings". On 14 February 2020, Lundell release the single "Under Water" with Swedish singer-songwriter "Dotter". A music video for the song was released on 13 February 2020.

In 2020, he entered in Big Brother Swedish on Day 22. According to Swedish newspaper Aftonbladet, Lundell's entering was "just a prank" and he left the show on 4 March 2020.

Lundell met Jonna Lundell in 2013. They got married in 2016, and he took her last name.

Joakim Alexander Lundell, née Berg, better known as Jockiboi (born 9 October 1985), is a Swedish reality contestant, musician and author.