Joel Salatin

Salatin's 550-acre (220-hectare) farm is featured prominently in Michael Pollan's book The Omnivore's Dilemma (2006) and the documentary films, Food, Inc. and Fresh. Pollan became interested in Salatin because of his refusal to send food to locations not within a four-hour drive of his farm, i.e. outside his local "foodshed." "We want [prospective customers] to find farms in their areas and keep the money in their own community," said Salatin. "We think there is strength in decentralization and spreading out rather than in being concentrated and centralized."

In high school, Salatin began his own business selling rabbits, eggs, butter and chicken from his family farm at the Staunton Curb Market. He then attended Bob Jones University where he majored in English and was a student leader. He graduated in 1979. Salatin married his childhood sweetheart in 1980 and became a feature writer at the Staunton, Virginia newspaper, The News Leader, where he had worked earlier typing obituaries and police reports. He has been editor of the monthly agriculture magazine Stockman Grass Farmer promoting pasture-grazed lifestock, and teaches a two day course on agribusiness marketing in conjunction with this magazine.

Tired of "having his stories spiked," he decided to try farming full-time after first getting involved in a walnut-buying station run by two high school boys. Salatin's grandfather had been an avid gardener and beekeeper and a follower of J. I. Rodale. Salatin's father worked as an accountant and his mother taught high school physical education. Salatin's parents had bought the land that became Polyface in 1961 after losing a farm in Venezuela to political turmoil. They had raised cattle using organic methods, but could not make a living at farming alone.

Joel F. Salatin (born February 24, 1957) is an American farmer, lecturer, and author whose books include Folks, This Ain't Normal; You Can Farm; and Salad Bar Beef.