Jon Radoff

Radoff wrote Game On: Energize your Business with Social Games, which was published by Wiley in 2011. The book discusses social games, which Radoff views as a 5,000-year-old phenomena, and how games can be applied to businesses to make them more engaging and profitable. Radoff is generally critical of the gamification trend, and explains to businesses that they must incorporate story and immersion into their businesses if they really want to take advantage of the unique engagement offered by games.

As of March 2010, Radoff was working on a new social game company called Disruptor Beam that would be focused on building games for Facebook. In February 2013, the company released Game of Thrones Ascent.

On September 21, 2006, Radoff founded GamerDNA, a social media company that developed social gaming communities and a videogame advertising network. GamerDNA is now part of Live Gamer.

In 1997, he founded Eprise Corporation, a creator of Web content management software. Eprise went public on the NASDAQ stock market in 2000 and was acquired by Divine Inc. in 2001.

Radoff dropped out to found NovaLink, an early internet service provider. In 1991, while at NovaLink, he created Legends of Future Past, one of the first commercial MMORPGs.

Radoff lived in Northborough, Massachusetts and was a 1991 graduate of Algonquin Regional High School. During his high school years, he developed Space Empire Elite, a bulletin board system strategy game for Atari ST BBS systems. Much of the money Radoff earned from Space Empire Elite and his other Atari ST game, Final Frontier, later became seed capital which he used to start the company NovaLink.

Jon Radoff (born September 17, 1972) is an American entrepreneur, author and game designer. His work has focused on online communities, Internet media and computer games.