Larry Weir

—David Plaut, KGB Homegrown III album cover.

—Brendan Mullen, "Whores: An Oral Biography of Perry Farrell And Jane's Addiction"

National Record Promotions (NRP), is service company that provides acceptance testing for new music in secondary radio markets. Modeled after the Gavin report, record labels and independent artists employ the service to gather regional analytic data for their songs, side by side with the top ranking hits of the day. In 2011, Real II Reel Productions named National Record Promotions, "... the #1 independent record promoter in the country ..."

In 1998, New Music Weekly magazine was created in partnership with promoter Paul Loggins, the owner of Spins Tracking System. New Music Weekly is a trade magazine that digests music industry news and evaluates Spins Tracking System data from some 400 National subscriber radio stations.

Larry Weir and Tom Weir teamed up with Michael Parnell to score 34 episodes of the 1991-93 television show, Dangerous Curves, starring Lisa Cutter and Michael Michele.

In the mid-1990s, Weir found that music production and radio promotion tasks overlap and that he had become adept in both functions. Weir had found that some promoters were less than truthful about accomplishing their contract obligations. In 1995, Weir created National Record Promotion (NRP), a streamlined promotional service for musicians and labels who may not have dedicated promotional staff. Weir and co-owner Masika Swaim, have a personal relationship with NRP subscriber radio stations, contacting each radio station by telephone on a weekly basis. Ultimately, the critique of the promoted music is determined by the radio professionals and listener feedback, which drives the "spin" count of a promoted song. Requests from listeners, acceptance by programming managers and disc-jockeys will likely improve the number of spins per week. Feedback, in terms of number of spins and comparative chart positions, is reported back to the artist or label by the Spins Tracking System. Songs with outstanding audience appeal, as determined by the number of spins or rapid elevations in chart rankings, are noted in New Music Weekly magazine regardless to the artist's choice of promoters.

"She's in a Different World" and "What Are You Looking For", were hit singles from each album respectively, producing tours with the Weirz as the opening act. Michael Damian's cover of, David Essex' song, Rock On reached the #1 position on the Billboard magazine Hot 100 chart in 1989.

A collaboration between Alf Clausen, Larry Weir, Michael Damian, Rich Eames, Robin Gibb, Scott Gale and Tom Weir produced the theme song for the television series Saved By the Bell (1989 to 1993).

The Weirz signed with Curb Records in 1983, first releasing singles in Europe, followed by a single, "Imagination", which led to American Bandstand and Dance Fever appearances in the United States. The Weirz played their last tour in 1987, as the opening act for the Canadian release of the Michael Damian album.

In 1981, Michael Damian (Weir), hit the Billboard Hot 100 #27 with Eric Carmen's, She Did It, and signed a record deal with CBS records Canada in 1983. The CBS deal produced two albums:

The Weir Brothers Recording Studios is added to the musical credits in the late 1980s and early 1990s. Some of the titles written or co-written by Larry and with Weir family members producing, and performing at Weir Brothers Recording Studios are:

By 1975, the Weir family was again living in San Diego County area (Bonsall, California), the band included all nine of the Weir siblings and was now called The Weirz. The San Diego radio station, KGB-FM included the Weirz song, "Gypsies From Bonsall" on the KGB HomeGrown III LP album on side one, track number four.

"Gypsies From Bonsall", a song about a band wearing out their welcome and moving on, received generous airplay on KGB-FM in 1975. After releasing a self-titled album, the family moved to Woodland Hills, California to be closer to the recording industry. Headlining at the Starwood, the Troubadour, the Whisky a Go Go and other Los Angeles venues, Larry and Michael also concentrated on a promotional campaign for the band, Michael (Michael Damian Weir) began signing promotional letters as Michael Damian, which later became his stage name. At a performance at The Troubador, Michael was recognized from a 1981 appearance on American Bandstand, Michael was approached and agreed to play the part of a struggling singer (Danny Romalotti) on the daytime television series, The Young and the Restless. Weir also found an outlet for his songwriting, writing and arranging many of the songs that Michael Damian would perform on the television show.

In 1970, the Weir family moved to Oxnard, California with Weir attending his senior year at Oxnard High School and attended two years at Ventura College. At this time, Tom, Maria and Larry founded Ventura County Youth Experimental Theatre featuring three of Weir's original musicals, "Island" (1971), "Hobos Jungle" (1972) and "House On Crossroad Alley" (1973).

In 1967, Weir was influenced by composers, Burt Bacharach, Jimmy Webb and the Beatles. A guitar player and singer, Weir recruited his brother Tom and sister Maria to form The Royal Enterprise and had a San Diego area radio hit with one of his earliest compositions, "Boy It's All In Your Head" in 1968.

Larry Anthony Weir (born April 11, 1952) is a US songwriter, composer, producer, promoter and managing editor of New Music Weekly magazine. Weir is best known for songs in the musical, Teen Witch (1989), which has become an annual Halloween tradition on several television networks.