Li Zhensheng (photojournalist)

A private museum, dedicated to Li's life and work, was opened in 2017 in Sichuan Province as a part of the Jianchuan Museum Cluster.

His 2003 book Red-Color News Soldier exhibits both the revolutionary ideals and many of the atrocities that occurred during the Cultural Revolution. The Heilongjiang Daily newspaper had a strict policy in accordance with a government dictate that only "positive" images could be published, which consisted mostly of smiling revolutionaries offering praise for Chairman Mao. The "negative" images, which depicted the atrocities of the time, were hidden beneath a floorboard in his house before he brought them to light at a photo exhibition in 1988.

Li's book, Red-Color News Soldier, was published in 2003. The title is a literal translation of the Chinese characters written on the armband he wore during the Chinese Cultural Revolution. Although he says he never gave his alliance to Chairman Mao, wearing the arm band gave him unprecedented access to historic events, which have since shaped Chinese culture. The book covers the period from just before the Cultural Revolution in 1965 to just after in 1976. It is separated into five chronological sections: 1964–1966 titled "It is right to rebel"; 1966 titled "Bombard the Headquarters"; 1966–1968 titled "The Red Sun in our hearts"; 1968–1972 titled "Revolution is not a dinner party"; and 1972–1974 titled "Die Fighting."

The book, which has not appeared in China, took many years to publish. Li's "negative" pictures (those that depicted the atrocities of the cultural revolution) were first revealed publicly in March 1988 at a Chinese Press Association's photography competition in Beijing. The show, entitled Let History Tell the Future consisted of twenty images from his collection, which were deemed "counterrevolutionary." In December of that year, Li met Robert Pledge, a French-British photography editor who was director of Contact Press Images, an international photo agency based in New York City, who had come to Beijing. They agreed to work together on a book of Li's photos, but to wait until the political climate was right. Seven months later, in June 1989, the events of Tiananmen Square made worldwide headlines, and Li became determined to produce a book to show the world the images from the Cultural Revolution. Work on the book began in 1999. Since Pledge did not speak Chinese, and Li did not speak English, the two had to coordinate work through the use of translators—many of whom became integral parts of their relationship. Li sent over 30,000 brown envelopes to Pledge's office in New York City, each containing photographic negatives.

Li had taken meticulous care of the "negative" images he captured while at the newspaper, hiding them beneath a floorboard of his one-room apartment. The dry atmosphere and mild temperatures of Harbin aided the preservation of the photographic negatives. While he was sent away, Li entrusted a friend to care for the apartment, and instructed him to never reveal the secrets it contained. Li returned to the newspaper in 1972 as the head of the photography department, and later became a professor at Peking University in 1982.

In September 1969, at the height of the Cultural Revolution, Li was once more sent back to the countryside. He was sent to the May 7th Cadre School in Liuhe, a labor camp where he and his wife, Zu Yingxia, spent two years performing hard labor.

Li returned to Harbin just months before the outbreak of the Great Proletarian Cultural Revolution in the spring of 1966. A lack of photographic film, marauding Red Guards, and a political prohibition against photographing negative aspects of the revolution restricted what he was able to portray. He soon realized that only people wearing the red-colored arm band of the Red Guards could photograph without harassment. To achieve this, he founded his own small rebel group at the newspaper.

Li was born to a poor family in Dalian, Liaoning. At the time of his birth the city was located in Kwantung Leased Territory, where Japan maintained the puppet regime, Manchukuo. His mother died when he was three, and his older brother, who was a member of the People's Liberation Army was killed during the Chinese Civil War. Li helped his father, who was a cook on a steamship and later as a farmer, until Li was 10 years old. Li rose to the top of his class despite starting school late. He later earned a spot at the Changchun Film School, where he acquired much of his photographic knowledge. In 1963, he briefly held a job at the Heilongjiang Daily, but the Socialist Education Movement intervened. Li ended up back in the countryside for nearly two years, living with peasants and studying the works of Chairman Mao.

Li Zhensheng (Chinese: 李振盛; pinyin: Lǐ Zhènshèng; 22 September 1940 – June 2020) was a Chinese photojournalist who captured some of the most telling images from the Great Proletarian Cultural Revolution, better known as the Chinese Cultural Revolution.