Lilac Sigan

In 2022, she took on a personal challenge and has been monitoring the coverage of Israel in The New York Times every day, to show how it misrepresents Israeli reality. The daily monitoring appears on Twitter and monthly summations are published in Maariv, and followed up by American Jewish media.

In 2015, Sigan started contributing op-ed to the HuffPost and The Jerusalem Post, and contributed some reader opinions to The New York Times, expressing similar views about anti-Israeli stands and their correlation with antisemitism.

Before leaving Globes in 2011, she was the chief editor of the daily magazine section as well as "Firma" magazine and a yearly branding magazine. She was the content manager and host of annual Globes business conference and annual marketing convention and hosted programs such as "The campaign" and "The Economic Arena" in Israel's Educational Channel, and "Money Talks" on Israel's Channel 10.

She received a bachelor's degree in economics from Hebrew University, and a master's degree in business and marketing from Tel Aviv University. She worked as an account manager in Arieli advertising in the 1980s and was part of the L'oreal marketing department in Paris in the 1990s. She began her writing career in 1996 as a correspondent in the business section of Haaretz. In 2002, she joined Globes as editor and writer in the fields of marketing and communications.

Lilac Sigan (born November 29, 1963) is an Israeli writer, journalist, and public speaker.

Lilac Sigan was born in Jerusalem in 1963 to Simha Sigan, a Jewish Agency envoy and marketing consultant, and Dalia Sigan, an editor in "Kol Yisrael" radio and VP in The Second Authority for Television and Radio. She grew up in the United States and spent most of her adult years in Israel.