Lucia A. Reisch

Lucia A. Reisch is a German behavioural economist and social scientist by training and the El-Erian Professor of Behavioural Economics and Policy at the University of Cambridge since September 2021. Since April 2022 the Professorship is located at the Cambridge Judge Business School. Before joining Cambridge, she was a professor at Copenhagen Business School (CBS). She also holds an honorary Leibniz Professorship from Leibniz Institute for Prevention Research in Bremen as well as a Guest Professorship from Zeppelin University, Friedrichshafen.

Reisch has served as a lecturer at the University of Hohenheim, Technical University of Munich and gave guest lectures at the University of St Gallen (CH) and University of Aarhus / Aarhus School of Business. From September 2021 Reisch held the El-Erian Professor of Behavioural Economics and Policy at the University of Cambridge. In this role she is responsible for building and leading the new El-Erian Institute, situated within the Cambridge Judge Business School as of April 2022. Previously she held a full professorship at the Copenhagen Business School, Department of Management, Society and Communication, CBS Sustainability. At CBS she founded the Consumer and Behavioral Insights Group (CBIG).

In 2011, Reisch was appointed by German Chancellor Angela Merkel to join the Ethics Commission for Safe Energy Supply that assessed, after the Fukushima Daiichi nuclear disaster, the potentials of a nuclear phase-out (by 2022) and therewith help prepare Germany's energy transition. She has been member and Chairwoman of the Scientific Advisory Board for Consumer, Food, and Nutrition Policies to the German Federal Ministry of Consumer Protection, Food and Agriculture (2002‐2011). She was a long-standing member of the German Council for Sustainable Development (2010-2019) and the German Bioeconomy Council, both consulting the German government. Between 2014 and 2018, she chaired the Scientific Advisory Board for Consumer Affairs (Sachverständigenrat für Verbraucherfragen) at the German Federal Ministry of Justice and Consumer Protection. Since 2016 she is member and spokesperson of the Sustainability Board of Dr. Ing. h.c. Porsche AG, which advises the Executive Board on orienting the sports car company’s strategy towards sustainability.

After having studied economics and social science at the University of Hohenheim (with semesters at UCLA), Reisch graduated in 1988. In 1994 she received her doctorate in economics also from the University of Hohenheim.