Luisa Zissman

She is based in St. Albans, Hertfordshire, and she had her own baking website, eBay electronics business and cupcake shop (now closed) – Dixie's Cupcakery, named after her daughter. Although she claimed on several occasions that these three businesses have a net worth of £1.5 million, The Independent valued the three businesses, all trading names of Boutique Trading Ltd of which Zissman is listed as director and company secretary, at £194. They also noted that the eBay electronics store she owned was a "one-stop shop for several sellers, including electronics, baking and beauty products".

Zissman came to public attention when she appeared on the ninth series of The Apprentice in 2013, where she was runner up. On 23 July 2013, Zissman appeared on BBC Radio 1's Innuendo Bingo. In November 2013 she launched her business, named Bakers Toolkit, at the Cake International Show. Earlier, there had been some debate about whether the name should include an apostrophe. She joined the thirteenth series of Celebrity Big Brother on 3 January 2014. She finished fourth overall behind Jim Davidson, Dappy and Ollie Locke. She has since appeared on Reality Bites, News Thing and Sam & Billie: The Mummy Diaries on ITVBe.

Zissman married her first husband, entrepreneur Oliver Zissman in 2009. Zissman gave birth to her first daughter, Dixie in 2010. Zissman and her husband divorced in 2014. While on Celebrity Big Brother in 2014, she came out as bisexual, and had sought treatment for sex addiction. Zissman married her second husband, Irish businessman Andrew Collins in 2015. The couple have two daughters.

Luisa Christina Zissman (born Louisa Christina Kalozois; 4 June 1987) is an English retail entrepreneur and reality television personality. She was the runner-up on the ninth series of The Apprentice and appeared in Celebrity Big Brother 13. Zissman is also one half of podcast LuAnna: The Podcast with Anna Williamson.