Micael Dahlén

Dahlén earned his PhD in 2001 from the Economic Research Institute at Stockholm School of Economics. Dahléns PhD thesis, "Marketing on the Web: empirical studies of advertising and promotion effectiveness", challenged the traditional logic of Web advertising and suggested that Internet marketing could be much more effective if designed and evaluated differently. As a researcher, Dahlén rose rapidly to take up a leading position in the field of consumer behavior, creativity and marketing. Only 34 years old he was made Professor. In the same year, 2008, Journal of Advertising ranked Dahlén as number 10 in the world among researchers within the field of advertising. Dahlén has also established the full-semester specialization course called Marketing Communication XL at Stockholm School of Economics.

Micael Dahlén (born 18 June 1973) is a Swedish author, public speaker and Professor of marketing and consumer behavior at the Stockholm School of Economics, Sweden. His award-winning research within marketing, creativity and consumer behavior has been published in four books and numerous journal articles. Dahlén's books have reached a global audience, rights being sold to countries such as the U.S, U.K, Germany, South Korea, Russia and Brazil. In 2013 Dahlén stated in an interview that he was writing a novel.