Phil Cooke

The Christian Broadcasting Network quotes him, regarding Christianity in the media, as saying: "We simply have to have a voice in the media. It’s time for the church to take ministry to the next level." Cooke's message has been summed up as: "If churches want to be listened to, they need to respond adequately to the new situation, or risk not being heard." Cooke says that the world is in the greatest transition between two generations of media use, and he posits that the drive behind this shift is that "The Millennial generation wants to have a voice," and that it has the technological backing to realize that desire.

In 2016, Cooke was Executive Producer for the theatrical documentary film Let Hope Rise, based on the band Hillsong United from Sydney, Australia. The story follows their world tour, and includes the growth of Hillsong Church, founded by Brian Houston and Bobbie Houston.

In 2013, Cooke launched "The Influence Lab", a nonprofit organization that works to train the next generation of international media professionals. He believes that the church must change its strategy about global missions. In a world where – by population – Facebook is the third largest country in the world, the Christian community must rethink "missions" in terms of digital boundaries, not geographic boundaries. Cooke and his wife serve on the board of directors along with Jonathan Bock, Craig Detweiler, and Dawn Nicole Baldwin are members of the board of directors. The Influence Lab partners with The National Religious Broadcasters, YouVersion Bible App, OneHope, Jesus Film Project, Christian Media Australia, and Visual Story Network.

Cooke wrote two books that attempt to explain this concept, Branding Faith: Why Some Churches and Non-Profits Impact Culture and Others Don't, and The Last TV Evangelist: Why the Next Generation Couldn't Care Less About Religious Media and Why It Matters. In The Last TV Evangelist, Cooke argued that scandals and a shift in media consumption has spelled the end for what has been known as "traditional" Christian media. In 2012, "Branding Faith" was expanded and updated and became a new book Unique: Telling Your Story in the age of Brands and Social Media. The updated version included social media, which hadn't been in existence when the original book was written.

His book Jolt!: Get the Jump on a World That's Constantly Changing shares his secrets of making today's culture of disruption and change work for you. One Big Thing: Discovering What You Were Born to Do helps readers find the great purpose and calling for their life. The Washington Post named One Big Thing as one of the Top Five Business Books for 2012.

His book One Big Thing: Discovering What You Were Born to Do was released in June 2012. It also deviates from his previous material on Christian media. The premise of the book is that truly successful people focus on being exceptionally good at one big thing. Charisma Magazine summarized it in this way: "...Cooke’s primary target is anyone frustrated with the path his life has taken. Cooke believes that finding 'the one thing' is the key to fulfillment."

In April 2011, Cooke broke away from his focus on Christian media with his book Jolt!: Get the Jump on a World That's Constantly Changing, which deals with how leaders can adapt to the radical changes around them. In discussing the book, Cooke stated: "...change is coming whether we like it or not, and whether we're ready or not. The question that drove me to write Jolt! was – do you know how to see change coming and navigate that change in a positive way?" In Jolt!, Cooke argues that having great ideas is not good enough; action must be taken to see creative ideas become successful projects.

His most recent book is Unique: Telling Your Story in the Age of Brands and Social Media. Cooke explains that this book represents his "life message." Unique serves to encourage and instruct readers in their attempt to find what sets them apart from others in the attempt to create successful branding and marketing for their career. Unique is a revised an updated version of Branding Faith, which was originally published in 2008.

Cooke, with his wife Kathleen, founded Cooke Media Group in 1991. Cooke was a co-founder of TWC Films, which produced two 2008 Super Bowl commercials.

Cooke Media Group is the media production company founded by Phil and Kathleen Cooke in 1991. Located in Burbank, California, the Cooke Media Group team has produced programming in more than fifty countries worldwide. The focus has been on helping nonprofit and religious organizations tell their stories more effectively through various media platforms such as television, short films, online platforms and social media. In that process, they've filmed violent gangs in South America, human traffickers in Eastern Europe, government overthrows in Africa, and travelled with Bedouin tribes in the Middle East. The company has also produced music videos, concert events, live global television, TV commercials, promotional and fundraising presentations. Their client list has included religious personalities and organizations like Billy Graham, Joel Osteen, Joyce Meyer, The Christian Broadcasting Network, The Southern Baptist Convention, The International Mission Board, The American Bible Society, the Jesus Film Project, and many more. Nonprofit clients have included The Salvation Army, Mercy Ships, Feed the Children, and others. Non-religious clients have included ESPN, Walt Disney Studios, Philips Petroleum, Paramount Pictures, Alcon Entertainment and National Public Broadcasting.

Phil attributes his career path to a movie he made in high school, which he played for his fellow students at Oral Roberts University. When the response was positive, he left his music major behind and got his degree in Film and Television in 1976. He later earned a Master's in Journalism from the University of Oklahoma, and a doctorate through distance learning from the unaccredited Trinity College and Seminary in Indiana.

Phil Cooke (born August 31, 1954) is an American writer, television producer, and media consultant based in Burbank, California, as well as a critic of some aspects of contemporary American and American-influenced Christian culture. He is an evangelical Christian and, as Scott McClellan of Collide Magazine wrote, "At times, Cooke may appear to be Christian media's biggest critic but, as he is quick to point out, he criticizes because he loves."

Cooke was born on August 31, 1954 in Charlotte, NC. His father, Bill Cooke, is a preacher originally from Kannapolis, NC. Bill studied at Catawba College, Johnson C. Smith University, and University of North Carolina at Charlotte. He received his Doctor of Ministry from Oral Roberts University. He was a World War II veteran with the U.S. Marine Corps, and was distinguished in the Pacific Ocean theatre. His mother, Thelma Blackwelder Cooke was a homemaker.