PJ Haarsma

From the Fast Company Article: “The deliverables are the only thing that’s different. Every other aspect is the same—getting the story, keeping the budget in line, creating a fun set, and keeping people from getting crazy,” says Haarsma. “For a producer, the biggest thing is knowing everyone else’s job to make sure everything’s moving properly, anticipate what could go wrong, and having a tool chest to be able to solve it. ”

The author visit by PJ Haarsma was a lot of fun. He knows astronomy, technology, and how to get young adults interested in what he’s talking about. Librarians, a warning — you’ll need to order more books. Mine are all checked out and on hold.

At the age of 38, Haarsma was not satisfied with his professional life. He began to keep a daily journal, writing about anything (and everything) that came to his mind—until eventually "Johnny T came onto [his] page." Johnny T is the main character, Johnny Turnbull, of Haarsma's The Softwire series. Haarsma chose to give The Softwire a sci-fi setting due to a love of science fiction, and to target a young adult audience with his novels so that children could discover and learn to enjoy the genre.

The Softwire is actually a story that Haarsma began imagining in his childhood. As a teenager, he worked at his parents' ceramic factory during the summers, hauling fifty pound molds around in the extreme heat of a kiln room. To Haarsma, it felt similar to what the children of his books might feel as slaves. In addition to these experiences, there is a more prominent influence on the premise of The Softwire—that is, there is a mystery of a journey to a new, unknown place to start a new life. Growing up, Haarsma dreamed of moving to the United States; and in his twenties, he actually did. While there, living in New York, Miami, San Francisco and Los Angeles, Haarsma witnessed immigrants struggling to get by. He tried to imagine what caused them to risk everything, and to move to another country, and to have a chance at something better. It is this journey (and struggle) that is prevalent in The Softwire.

The game works to encourage reluctant readers, especially boys, by giving them an interactive game through which to relate to the mysteries found within the books themselves. Players complete quests and earn in-game currency which they can then spend on in-game items designed by Haarsma, all the while they compete to become the best Citizen of the Rings of Orbis. In 2008, the game was featured in a front page New York Times article about encouraging reluctant readers with video games.

In January 2008, the process to transform the project into a legal foundation began, and the fan group was separated from the developing organization. On May 22, 2008, The Kids Need to Read Foundation (KNTR) was incorporated in the state of California. KNTR became an Internal Revenue Code 501(c)(3) tax exempt public charity on September 18, 2008, with a retroactive exemption date of May 22, 2008. The organization is supported by a global volunteer base.

KNTR has made book donations to forty-one schools and libraries in addition to three multiple library systems. KNTR facilitated a substantial donation of three thousand books by the Phoenix Book Company to the Friends of the New Orleans Public Library, to help with recuperation after Hurricane Katrina. The Odessa Brown Children's Clinic in Seattle was the recipient of a donation amounting to four hundred forty books in February 2008. This clinic, as well as the North Public Health Clinic in Seattle, have received recurring donations from KNTR.

While speaking at schools across the United States, Haarsma noticed how some school librarians were having trouble finding funds to purchase The Softwire books after a demand had been created by Haarsma's visit. Many of the librarians were struggling to fill their shelves with books. In June 2007, Haarsma and a friend, actor Nathan Fillion, approached a group of Fillion's fans with the idea for a project that would work to purchase books for underfunded schools, as well as nonprofit institutions which gave books directly to children. The group took to the idea and focused their energies into getting the project off the ground. The Kids Need to Read project went public in August 2007.

After he moved to the United States in 1989, Haarsma worked as a fashion and commercial photographer in New York City and Miami. He received many photography awards, including an honorable mention at the Cannes Lion Awards in 1996. Haarsma owns a production company called Redbear Films, Inc. The company produced one movie (Devious Beings, 2002), and a digital series called Con Man starring Alan Tudyk and Nathan Fillion and several corporate ads for clients such as Hewlett Packard and Nokia. For 15 years, Redbear Films focused on the production of advertisements.

Philip-Jon Haarsma /ˈ h ɑːr z m ɑː / (born June 5, 1964), more commonly known as PJ Haarsma, is a Canadian born producer and science fiction author best known for his creation of the Rings of Orbis universe, which encompasses The Softwire series of books. Haarsma created a free, online role-playing game, also called the Rings of Orbis, set in the same universe. Both the book-series and the game target young, often reluctant readers in an attempt to encourage them by rewarding them for reading.

Philip-Jon Haarsma was born on June 5, 1964, in Georgetown, Ontario. Though he was named after his grandfathers, Philip and Jon, he went simply by "Jon" while growing up. Later, while attending McMaster University in Hamilton, Ontario, where he received a Bachelor of Science degree, he began to use his initials, "PJ", and his books are published under the name "PJ Haarsma".