Rod Sims

In 2013 and 2014, Sims' ACCC pushed supermarket companies Coles and Woolworths to limit the size and scope of so-called "shopper dockets" that were seen as undercutting small businesses. In 2020, Sims accused telco giant Telstra of exploiting Aboriginal Australian customers following reports of unfair selling practices; the ACCC would later secure a $50 million fine for Telstra over the company's conduct. Sims is set to retire as ACCC chairman on 22 March 2022.

Under Sims' leadership, the ACCC has launched lawsuits against both Google and Facebook over alleged misuse of user data. Following an agency review of Google and Facebook's impact on local journalism, the ACCC recommended the creation of a News Media Bargaining Code. Since its implementation, Sims has argued that it has proven "extremely successful" for Australian media companies, though he has criticized Facebook for failing to negotiate “in the right spirit” with media. In a 2022 interview with The Information, Sims stated that he prefers "pro-competition rules" over proposals to break up so-called Big Tech companies through antitrust enforcement.

Sims is a resident of Vaucluse, New South Wales, and stated in 2019 that he commutes to work every day of the week. In 2022, Sims was appointed as Officer of the Order of Australia (AO) in the 2022 Australia Day Honours for distinguished service to public administration in economic policy and regulatory roles. Sims is an avid supporter of the Hawthorn Football Club and has stated that he does not use Facebook, but does have a Twitter account "to receive not send".

Rodney Graham "Rod" Sims AO (born 1950) is an Australian economist and former public servant. Sims served as chair of the Australian Competition & Consumer Commission (ACCC), Australia's competition regulator, from 1 August 2011 to 20 March 2022.

In May 2011, the Gillard Government announced the nomination of Sims to lead the Australian Competition & Consumer Commission (ACCC). On 1 August 2011, Sims officially took office as ACCC chair, replacing Graeme Samuel. At the time of his appointment, many competition lawyers expected Sims to take a "tougher" line on anti-competitive conduct than his predecessor.

Sims has previously held roles with the InfraCo Asia Development (IAD) as a founding Non-Executive Director and as chairman, a position in held from May 2010 until June 2011. Sims has also held a directorship at Port Jackson Partners.

Sims was born in Lorne, Victoria in 1950. His father, originally from Colac, ran a general store in Lorne, and died when Sims was 14. Sims' mother, originally from Birregurra, would then raise Sims and his three sisters.