Ron Shachar

In 2008, Prof. Shachar received the Dick Wittink Award – Honorable Mention. In 2018, one of his articles reached the O'Dell Award final, and in 2020 he received the award for best article in the International Journal of Research in Marketing.

Shachar served as a reporter and editor for several newspapers in Israel and also wrote three books: In 2001, a reference book was published that authored political marketing strategies under the name Leader by Invitation. In 2006, he published a suspense novel titled Serendipity. In 2018, he wrote the novel X in the Middle, which went on to become a bestseller.

Shachar has held professional positions within the political system in Israel. In 1989, he served as economic advisor to Deputy Finance Minister Yossi Beilin, and in 1992 he served as a member of Yitzhak Rabin's 100 Day team. Shachar served as a surveyor and strategist for the Meretz party in the Israeli general election in 1999 and 2003, as well as a political commentator on television channels: Channel 1 (Israel) and Channel two. Shachar has advised a variety of leading companies in the United States, including the television network CBS and the World Bank, and has served as a consultant to Keshet Broadcasting and various advertising companies in Israel.

Prof. Shachar was born and raised in Ramat Gan, and is a graduate of Blich High School. He completed a Bachelor of Economics in 1986 and Master of Economics in 1988, and his PhD in Economics in 1992, from Tel Aviv University, he studied his PhD also in Massachusetts Institute of Technology. After completing his doctorate and post-doctorate at Harvard University he joined the faculty of Yale University in the School of Business Administration from 1992 to 1997. In 1997 he returned to Israel, and taught at Tel Aviv University. Between the years 2004–2010 he served as head of the marketing specialty, and was elected as an outstanding lecturer, in 2006 he was appointed an Associate Professor and in 2009 as a full professor. in the years 2004–2010 he was a visiting professor at Duke University. In 2011 he moved to Arison School of Business at the Reichman University, and served as Dean of the Arison School of Business at Reichman University from 2011 to 2014, and since 2013 has served as Head of the Business Honors Program at the Arison School of Business. Prof. Shachar also serves as a visiting professor at Columbia University in Manhattan, and since 2019 also serves as a visiting professor at New York University.

Prof. Ron Shachar (Hebrew: רון שחר;born as Ron Schwartzman; born 17 December 1962; Tel Aviv, Israel) is an Israeli professor and researcher in the fields of economics, marketing, and storytelling. His research deals with branding, advertising and with a focus on the entertainment industry (e.g., television and film) and political elections. Today, he serves as Head of the Business Honors Program at the Arison School of Business, Reichman University. Prof. Shachar previously served as a faculty member at Tel Aviv University, Yale University, and as the Dean of Arison School of Business at Reichman University.