Roselyn Keo

Keo has scheduled her memoir, The Sophisticated Hustler, to be published in late 2019.

In 2015 Jessica Pressler interviewed Keo and Barbash for an article in New York magazine. The expose earned Pressler a National Magazine Award nomination. A team of producers that included Will Ferrell "snapped up" the film rights in February, 2016. The story was adapted into a 2019 film by Gloria Sanchez Productions titled Hustlers, with Constance Wu playing the character based on Keo.

Law enforcement started tracking their activities in September 2014, and, in December 2014, Keo, Barbash, and three other individuals were arrested. Law enforcement officials could document that, during the investigation, they tricked or cajoled four men into spending $200,000.

Many of Keo and Barbash's regular big-spending clients worked on Wall Street, and the 2008 financial crisis curbed their spending. Keo was away from the club scene, for several years, after giving birth to a daughter. When she returned to working the club scene, in 2012, she found that her friend Barbash was making more money than ever, while the clubs and dancers weren't. Barbash was using a ploy, where she would contact one of her old clients, and arrange to meet him for an ordinary date. When the target had enough female attention, and alcohol, to be suggestible, several beautiful confederates would show up, and cajole him to taking them to a strip club.

In 2007 Keo became friends with Samantha Barbash, someone who had been working in the club scene longer than her. Through her friendship with Barbash, Keo was able to boost her income. It was explained that women who worked together made more money. A high-roller being entertained by just one woman found it easier to keep his spending within limits. However, when two or more beautiful women were paying attention to him, it was easier to distract him. And, through being able to distract him, they could get him to authorize more credit card payments without keeping track of his spending.