Samantha Urbani

In 2017, she released Policies of Power, an EP containing both previously released singles and the previously unreleased track "Time Time Time".

In 2016, Urbani founded her own record label, URU. Urbani initially started the label as a vehicle to reissue 1981's Running Out of Time by the band Rexy.

In 2016 she released a concept video for her solo song "U Know I Know" in collaboration with MILK Studios. The video was featured as part of an accompanying make-up campaign. Urbani wrote, co-directed, cast, and designed the video.

Urbani acted in and contributed to the soundtrack of Yony Leyser's 2016 German/American feature film Desire Will Set You Free.

Urbani described her intentions as a solo artist in a 2016 interview stating, "It's different in that Friends was an isolated group of five people, whereas this is me being a vessel of integrating whoever I want at whatever times. I was playing shows last summer with a whole live band, and today I'm just using tracks and backup singers and dancers and my friend playing the guitar over it. So it's a completely different live set up. It's cool to have the freedom to do that. I love the dynamic of a band, you get to have this crazy camaraderie when you’re traveling together all the time. It’s fun for it to be a sort of ongoing conceptual project where they say 'Hey, do you wanna play a UO [showcase] at SXSW,' [and I say] 'Yes, but how am I going to make that interesting?' I don’t want it to just be a band playing on a stage. I want it to be a DIY pop show. So that’s what I’m doing right now."

She also acted in the 2015 short film Vagabond with Ariel Pink.

In April 2015, Urbani independently released her first track as a solo artist, "1 2 3 4". Urbani wrote the song and co-produced it with collaborator Sam Mehran and performed most of the instrumentation on the track.

Urbani contributed to 6 out of the 11 tracks on then-boyfriend Dev Hynes's sophomore album, Cupid Deluxe. Urbani performed for the album's support tour, notably at Lollapalooza, Coachella Valley Music and Arts Festival, and on Jimmy Kimmel Live! in 2014.

The pair drew attention from the press when they took to Twitter after being assaulted by security at the main stage of Lollapalooza 2014.

In 2014, Urbani cofounded a queer supergroup called Slink featuring Seth Bogart of Hunx and His Punx and Cody Critcheloe of Ssion. They released one song, a gay Christmas carol, called "Pink Christmas".

In 2014, Urbani hosted a show on Motherboard called Soundbuilders.

Urbani has been known to regularly call out sexual harassers during her shows and to perform topless as a function of comfort. She explained her philosophy on gendered double standards in reference to a gig in Texas as follows, "It was over 100 degrees – that’s inhumane! Guys started taking their shirts off, and I remember being like, 'Fuck it, take your clothes off.' Then I [thought], 'I’m being a hypocrite. Why do I feel afraid?' Because people tell us that we’re victims, or that there are predators. Yes, that’s true, but I created this show, I created this community, let me feel safe in my own space. Taking [my] clothes off wasn’t meant to be a statement, but I knew there would be a reaction, but it was a natural thing, to be comfortable."

In contrast to much of the music coming out of Brookyn at the time, Friends put an emphasis on genre defying experimentation, vocal virtuosity, and an appreciation for pop hooks. In 2012, Urbani, described the band's genre as, "Exploration pop, or ex pop. Because when I think about pop music now, the perception is that it’s all based on a formula with the ultimate goal of being commercially successful. We’re making pop music that doesn’t have any particular boundaries in the style we’re playing, the instrumentation we’re using, or the lyrical themes."

During the Summer of 2012, Molnar and Hann left the band. Friends released one more single, "The Way," before disbanding in 2013.

Friends was formed in Bushwick, Brooklyn during the Fall of 2010 by Urbani, Nikki Shapiro, Lesley Hann, Matthew Molnar, and Oliver Duncan when Hann and Duncan moved temporarily into Urbani's loft to escape an infestation of bedbugs. Urbani describes herself as a lifelong music obsessive, but was shy at first to sing in front of people or share any of the songs she had written. For some of the band's early shows, Urbani performed holding a leather panther for emotional support.

Urbani attended Eugene Lang College The New School for Liberal Arts from 2008 through 2010, describing the world of liberal arts education as "a really expensive version of what I was already doing on my own my whole life and also more confining." Upon forming the band Friends (American band), Urbani chose a career in music and dropped out.

Samantha Urbani (/ər ˈ b ɑː n i / ər-BAH -nee; born September 18, 1987) is an American singer, songwriter, visual artist, filmmaker and producer from Mystic, Connecticut. She formed Friends; after three years, a trio of singles, and the album Manifest! on Fat Possum records the group disbanded. Urbani went on to collaborate and tour with Dev Hynes for several years before embarking on a solo career.

Urbani was born in New London, Connecticut to Robin and Bob Urbani on September 18, 1987, the younger of two siblings.