Senidah

On 21 April, Senidah performed at the Bassivity Showcase event in Belgrade Sports Hall, alongside Bassivity Digital collective. Senidah released "Mišići" (Muscles) and "Sve bih" (I Want Everything) featuring Atlas Erotika for FCKN A! in April and May, respectively. The former one saw great success, counting more than sixty million views on YouTube. That summer as a part of her tour, she also performed at Exit Gang and Sea Dance Festival. In July, she co-wrote Đogani's single "Dodiri" (Touches). On 9 August, she released "202", again in English. In mid August, media started the rumour that Senidah was internally selected to represent Slovenia at Eurovision Song Contest 2020; however, the rumour turned out to be false.

As of January 2020, Senidah is the first musician from the region to reach 700,000 monthly listeners on Spotify. On 27 January 2020, she performed "Mišići" live at 2020 Music Awards Ceremony, as well as presented Oliver Mandić with the Career Achievement Award. Later in the night she won two awards herself, the Trap Song of the Year Award for "Mišići", presented to her by Jelena Karleuša, and a special Golden MAC for Authenticity Award that was awarded to her by the organizers' choice.

In January the following year, Senidah won the Hip-Hop/Rap Song of the Year Award with "Slađana" at the 2019 Music Awards Ceremony. In March, she released a single in English, titled "Ride", under Universal Serbia, which had been recorded a couple of years prior. Her debut album, Bez Tebe, was eventually released on 25 March, entirely in Serbian.

Senidah attracted regional fame with the release of her single "Slađana" in March 2018. The song was named "Hip-Hop/Rap Song of the Year" at 2019 Music Awards Ceremony. It was the lead single off her debut studio album Bez Tebe, released in March 2019 for the Belgrade-based label Bassivity Music. The album was followed by a string of commercially successful singles, including "Mišići", "Kamikaza" and "100%".

In March 2018, Senidah released her solo trap single "Slađana" in Serbian to lackluster success. However, after being discovered by Serbian rappers and producers Reksona and Coby from the Belgrade-based hip-hop label Bassivity Digital, she accepted their offer to re-upload the music video to their official YouTube channel. Soon, "Slađana" went viral and has accumulated more than fifty million views. Senidah successfully continued collaborating with Bassivity, through which she released her following single "Belo" (White) in June. She was also featured on "4 strane sveta" (4 Sides of the World) by Coby as part of the soundtrack to Serbian movie Južni vetar. At the last day of the year she released two more singles, titled "Bez tebe" (Without You) and "Nisi bio tu" (You Weren't Here).

In February 2011, Senidah released her debut R&B-influenced single "Pustinjom" (Through a Desert), but soon after joined electro soul-pop band MUFF as the lead singer. Their first single "Naj sije v očeh" (Keep the Glow in the Eye) was awarded the song of the year in Slovenia. In March of 2014, MUFF took part in the preselection contest for Slovenia's representative at the 2014 Eurovision Song Contest with "Let Me Be (Myself)", finishing as the runner-ups to Tinkara Kovač and "Round and Round". Their debut eponymous album, released in November, was then declared the album of the year.

Senida Hajdarpašić (pronounced [senǐda xǎjdarpaʃitɕ] ; born 9 April 1985), known by her stage name Senidah (pronounced /s ɛ ˈ n iː d ə / ), is a Slovenian singer-songwriter. Born in Ljubljana, Slovenia, she rose to prominence as a lead singer of the Slovenian band MUFF. She is often dubbed "the Balkan Trap Diva" by media.