Steve Tappin

As of April, 2022, Xinfu changed its name to Beyond Unity. The reason for the change was due to the company seeking to have a name that reflected its global reach and its role in unifying the world. A core theme of Beyond Unity is about bringing together and unifying leaders and teams, and working to take them even further to outperformance, go off the charts and achievements they felt were unimaginable.

In 2021, Tappin co-authored with Wayne Linton the book The Awareness Code: the secrets to emotional power and incredible leadership. The book was released by Bloomsbury on 28 October 2021.[3] 'The Awareness Code' features a map of the human experience that breaks it down into 10 unique level of consciousness, with each level being made up of 10 'tiles' that further articulate the level. There are six levels that make up 'lower awareness' (60 tiles - also representing the ego) and four levels that constitute 'higher awareness' (40 tiles - becoming a higher awareness leader). There is also a level called 'Beyond Incredible' above the primary 10 levels that features tiles such as 'Doing the impossible', 'Mastery' and 'Profound'. The book also features the '24 Keys' that are tools to assist the reader in lifting their own awareness from lower to higher awareness, as well as different levels of mind (Thinking, Witness, Wisdom and Unity mind) and a tool on balancing productivity and rest (RUDE and RAW). The Awareness Code received over 50 testimonials from corporate leaders, entrepreneurs, sporting icons and cultural figures, including:

In 2021, Linton and Tappin created the ‘Beyond Incredible Group’. ‘BIG’, as it became known, is a leadership program and global network of some of the most powerful and influential leaders.

The book was published by the Beijing University Press in 2015 with featured interviewees such as:

Since 2008, Tappin has been the founder and CEO of Xinfu - an award-winning global CEO and leadership consulting firm. Xinfu has worked with companies such as Reckitt, Newcrest Mining, Virgin Group, LinkedIn, Telstra, easyJet and Informa. Using the Four Quadrant approach, consultants work in both a 1:1 capacity and with teams to raise self-awareness, define a North Star, create authentic fellowships and assist companies to deliver outperformance.

In 2008, Tappin co-wrote The Secrets of CEOs – 150 leaders on business, life and leadership with Andy Cave. The updated edition includes interviews with 200 CEOs including: John Browne, Baron Browne of Madingley, Ben Verwaayen, Michael Dell, Narayana Murthy, Liu Jiren, and Carolyn McCall. Richard Branson wrote the foreword for the book.[6] The book explores leadership best practice in the corporate world and explores the Five Transformational Changes in the world:

Tappin began his career with the chemical company ICI, on a management training scheme, where he studied for accountancy qualifications (FCCA). After he left, Tappin was mentored by Sir John Harvey-Jones, who as chairman, made major changes to ICI's business.[1] In his late 20s and early 30s, he worked for KPMG, PA Consulting and Heidrick and Struggles. It was here he noticed these global professional services firms faced similar challenges to the major corporations they advised. This motivated Tappin to devoted his life to coaching CEOs on how to transform their leadership. In 2000, Tappin created and co-owned a global growth and corporate venturing consulting firm, Edengene, which helped British Telecom set up new BT Broadband services. Under Tappin's leadership, Edengene was awarded "Best Small Business" and "Gold Medal Award for Client Work" from the Management Consultancies Association. In 2005, Tappin established a consulting firm, Leaders Reloaded, to pilot a new coaching service for CEOs.

Steve Tappin (born 5 September 1966) is a global leadership coach to CEOs, entrepreneurs, political figures and cultural icons. He is the co-founder and CEO of Beyond Unity and co-author of The Awareness Code and The Secrets of CEOs. He also hosted the BBC World television series CEO Guru. His goal is to help create an incredible world through transforming leadership.

Steve Elliott Tappin was born 5 September 1966 in Harrogate, North Yorkshire in England Tappin was the eldest of three children to David and Sylvia Tappin, his mother being "the heart of the family". Tappin says he was heavily inspired by his father, who he considered a maverick entrepreneur. Tappin went to school at Harrogate Grammar School, which was traditionally focused on rugby, however Tappin's passion was football. In his teenage years, he played representative football for both York City and Bradford City.