V. Vijayendra Prasad

His notable work as a screenwriter includes films like the Baahubali series, RRR (2022), Bajrangi Bhaijaan (2015), Manikarnika (2019), Magadheera (2009), and Mersal (2017). In 2011, he directed the Telugu film Rajanna, which won the Nandi Award for Best Feature Film. In 2016, he won the Filmfare Award for Best Story for the film Bajrangi Bhaijaan. His upcoming films include 1770, Sita: The Incarnation, Aparaajitha Ayodhya, Pawan Putra Bhaijaan, and Vikramarkudu 2.

On 6 July 2022, President of India Ram Nath Kovind nominated him as a member of Rajya Sabha, the upper house of Indian Parliament.

On July 6, 2022, BJP led Indian government nominated Prasad to the Rajya Sabha.

The Iconic Trade Achiever of the Year – 2015 Award from Indywood Film Market

Next, he wrote the film Bangaru Kutumbam (1994) which won the Nandi Award for Best Film. His next film was Bobbili Simham (1994) which was commercially successful and earned Prasad recognition as a screenwriter. He later provided the story for Samarasimha Reddy (1999) which became one of the biggest hits of the time in Telugu cinema.

Prasad got introduced to K. Raghavendra Rao through Samatha Arts’ Mukherjee who was a friend of his. Raghavendra Rao started giving him and Datta small assignments. They got their first break with Janaki Ramudu (1988) which became successful at the box office.

Prasad cited the screenwriting duo Salim–Javed (Salim Khan and Javed Akhtar) as a major inspiration on his work, especially their screenplay for Sholay (1975), among other films.

Prasad's family had lands in Kovvur which were lost when the railways lines went most through them. Then, Prasad moved to Karnataka from Kovvur in 1968. He, along with his elder brother K. V. Sivashankar, bought seven acres of paddy fields in Hirekotikal village of Manvi Taluk in Raichur district. Their family moved back to Kovvur in 1977. He also ventured into various businesses which ended up as losses.