William Heinecke

In 2017, Minor International bought a 74% stake in London restaurant group Corbin & King. In 2022, it bought the remainder of the group at auction, ousting restaurateur Jeremy King from the group he'd helped found in 1981.

In 2013, Heinecke received the ABLF Trailblazer Award from the Asian Business Leadership Forum (ABLF) Awards held in Dubai, UAE managed by Indian Expressions. In June 2022, he was featured on the Global 100 in Hospitality list by the International Hospitality Institute as one of the 100 Most Powerful People in Global Hospitality.

Heinecke had his first hotel venture in 1978, the Royal Garden Resort in Pattaya. His business ventures have included advertising agencies and other hotels in Bangkok, Hua Hin, Phuket, Chiang Mai, and Chiang Rai, as well as outside of Thailand. He also introduced American-style fast foods to Thailand in the late 1970s and 1980s – brands like Mister Donut, The Pizza Company, and Burger King. Heinecke naturalized as a Thai citizen in 1991, renouncing United States citizenship in the process. He was the president of the American Chamber of Commerce in Thailand, and sat on the Prime Minister’s Foreign Investment Advisory Council. He is a supporter of the Thai Elephant Conservation Centre, and authored The Entrepreneur, which has been translated into a number of languages.

At age 17, while still a high school student, Heinecke took over from the Bangkok World's advertising manager. One year later, he founded Inter-Asian Enterprise, to supply office cleaning services, and Inter-Asian Publicity, a radio advertising company, using US$1,200 he had borrowed. He later sold Inter-Asia Publicity to Ogilvy & Mather. In 1967, he founded Minor Holdings, which over the next four decades would grow into The Minor Group, including more than 30 companies.

Heinecke moved to Bangkok in 1963 at the age of 14 with his family, having previously lived in Japan, Hong Kong, and Malaysia. Heinecke's father spent 25 years in the United States military, serving in World War II and the Korean War. When he retired, he joined the foreign service. His mother was an Asia correspondent for Time magazine. Heinecke studied at the International School Bangkok, and persuaded the editor of the now defunct Bangkok World to let him write a weekly column on go-carting. In return, he received advertising space alongside it.

William Ellwood Heinecke (Thai: วิลเลียม เอ็ลล์วู๊ด ไฮเน็ค; born 1949) is an American-born Thai businessman. He is the Founder & Chairman of Minor International PCL. Minor International includes Minor Hotels, Minor Food Group and Minor Lifestyle. He is the CEO and Chairman of Minor Corporation, the CEO and Chairman of Minor International, and Chairman of Minor Food Group.