Yelena Yemchuk

Born in Kiev, Ukraine to an athlete and a teacher, her family moved to Brooklyn, New York when Yelena was in her early teens. Before emigrating to the United States, Yemchuk would spend her summers in a culturally significant recreational area in Kiev along the Dnieper River called Gidropark, which would later become the inspiration for her 2011 book by the same name. Yemchuk describes the area as a "Soviet version of Coney Island" during the summer when woods and waterfronts of the area are turned into a playground.

In 2011, Yelena published her first book, Gidropark. This book allows audiences to see a more personal side of Yemchuk, given that most of her body of work revolves around portraiture and fashion photography. The photos published within the book were taken during the summers of 2005 through 2008.

Yemchuk directed or co-directed the videos for "Zero" and "Thirty-Three". In addition, she handled art direction for the Adore album and its related singles. Her photographs appear in the "Zero" EP, The Aeroplane Flies High box set, and the Rotten Apples compilation. She received an art direction credit for the 2000 Smashing Pumpkins album Machina/The Machines of God, and appeared in the video for the song "Stand Inside Your Love". She also provided the photography for albums by Savage Garden and Rufus Wainwright. Her fashion photography is featured in the September 2010 Urban Outfitters catalog.

Her current focus on fashion photography began in 1997. Since then, Yemchuk has contributed to Italian and Japanese Vogue, The New Yorker and W, and has shot advertising campaigns for Kenzo, Cacharel and Dries van Noten.

She was involved with Pumpkins frontman Billy Corgan from 1995 to about 2003. Throughout 2004, Corgan mentioned her frequently in his blog, and she also provided the cover art for his book Blinking with Fists.

Yelena Yemchuk (Ukrainian: Єлена Ємчук, born April 22, 1970) is a Ukrainian professional photographer, painter and film director, best known for her work with The Smashing Pumpkins.